Embossing

Embossing pushes a textured design into the paper, introducing a third dimension without the use of ink. "Embossing" is used interchangeably with the term "blind embossing." Debossing is the reverse of embossing. The design is simply concave instead of convex.

Embossing actually raises the surface of the paper to create an overall smooth-to-textured contrast. For example, embossing on textured, laid paper smoothes the surface in the design area for a different visual and tactile effect.

During the embossing process, pressure is applied to a die. There are two kinds of dies: flat, where the etching was done at a single depth, rendering a flat image with a beveled, square or rounded edge; or multiple-level die, which gives a sculptured look and can create interesting effects. Good embossing requires careful attention to the paper's texture, color and thickness to achieve the overall effect you are looking for.

Applications
Embossing is most often used to lend a distinctive look to stationery, announcements and corporate literature, such as the cover of an annual report.